ni-comms

Featured Partnerships

Partnerships That
Matter.

Every collaboration begins with one simple question: Does it create value for everyone involved? We focus on partnerships where shared values generate meaningful outcomes.

Featured Partnerships

Nike × Camavinga & Tiakola × GQ

Football. Music. Style. A shared culture.

Nike Air Max TW campaign — Camavinga & Tiakola
Nike Air Max TW — the sneaker

Paris, France

“Two worlds. One culture.”

Culture moves people.

Objective

Position Nike Air Max TW at the intersection of football, fashion and youth culture during one of the world's biggest sporting moments.

Our Role

  • Strategic Partnership Development
  • Talent Introduction
  • Relationship Facilitation
  • Brand Alignment

Why It Worked

Instead of relying on traditional athlete endorsements, the partnership connected football, music and fashion into one authentic cultural story.

Strategic Insight

Sport creates attention. Culture creates relevance. The partnership succeeded because it represented a lifestyle rather than a campaign.

Featured Partnerships

PINKO × Irina Shayk

Modern luxury. Global icon. Shared identity.

Irina Shayk for PINKO — campaign visual
Irina Shayk for PINKO — campaign portrait

Milan, Italy

“Where two identities become inseparable.”

Relevance is earned.

Objective

Strengthen PINKO's positioning as a modern luxury fashion house through an internationally recognised ambassador.

Our Role

  • Strategic Partnership Development
  • Talent Identification
  • Relationship Facilitation
  • Brand Alignment

Why It Worked

Irina Shayk embodies modern luxury with global appeal. Her editorial credibility elevated the brand without overshadowing it.

Strategic Insight

Luxury partnerships succeed when brand identity and personal identity feel inseparable.

Featured Partnerships

OPPO × Maluma

Technology. Music. Emotional relevance.

Maluma for OPPO — studio campaign visual
Maluma for OPPO — lifestyle campaign visual

Mexico City, Mexico

“Stories connect before products do.”

Culture creates relevance.

Objective

Increase emotional relevance across Latin America by connecting technology with music and entertainment.

Our Role

  • Talent Identification
  • Strategic Partnership Development
  • Relationship Facilitation

Why It Worked

Technology brands often struggle to create emotional connections. Music provided a natural bridge.

Strategic Insight

Consumers connect with stories before they connect with products.

Featured Partnerships

Audi × Regé-Jean Page

Regé-Jean Page for Audi — campaign visual with the car
Regé-Jean Page for Audi — campaign portrait

Our Role

ni-comms identified Regé-Jean Page as a strong cultural and strategic fit for Audi and facilitated the initial talent-brand connection. The subsequent campaign was developed and executed independently by the brand and its appointed partners.

Why It Worked

Regé-Jean Page brought a combination of sophistication, modern masculinity and international recognition that aligned naturally with Audi's evolving premium positioning. Rather than relying on a traditional automotive ambassador, the partnership connected the brand with contemporary culture while maintaining its sense of refinement.

Strategic Insight

The strongest partnerships often feel obvious in hindsight. The real value lies in recognising them before they become obvious.

What This Reinforced

Strategic thinking isn't measured only by the partnerships you execute. It's also reflected in the opportunities you recognise before the market does.